Marketing Morons or Hype-Building Heroes? (Editorial) - Generation: Gamerz

Marketing Morons or Hype-Building Heroes? (Editorial)

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Written by Christophor "SuperGuido" Rick

Wednesday, 20 September 2006

I'm reminded of Ubi Sub Ubi...it's an old Latin joke. Don't know it? Well, nevermind it's not that important. So there were two 'alleged' leaks from Ubi-Soft this year. Man I think someone's been suckered. No, I don't think the bigheadz at Ubi are the suckers. I think the gaming community is.

Let's think about this logically for a moment.

They make games.

They want people to buy the games. What's the best way to generate hype about the games when no one knows they're being made?

B-I-N-G-O and BINGO was his name-o! Leak the damn game list. Brilliant!

But wait, months have passed and the digg community and the delicious dudes and the Video Game sites have moved on to other things like the Wii and BioWare injecting their genes into the DS pool. Oh no! What do we do now? They're not talking about our stuff anymore, god help us!

LEAK more INFO! But wait, we fooled them suckers once with the game list. They won't fall for something so simple.

Let's leak some screenshots that we have all prepped for Press Releases!

Yes! Fantastic idea old chap!

Hold on a second. You can't just go leaking these perfectly created screenshots and expect everyone to believe they're just a leak.

Well, call over Bob from the GFX designers. I heard he can throw up some spelling errors on the screens like no one can.

Great! Then the screenshots will look like they're not ready for release! That's perfect.

Hell I bet we'll get so many hits from those digg duggers that we'll need to buy more bandwidth this month...

Yeah and the delicious dudes will eat it up. They'll never suspect a thing!

Now...how do we leak the data? Let's put it all in a nice big folder and unlock it on the website.

No no you newb. That's totally stupid. You put it in a RAR file, that's what the kid's are all using these days. It's all l33t and stuff.

Fred, great idea. Then we put out a press release saying it will hamper development and if we can't make the deadlines it's ok. But you're fired for using all that damn gamer slang!